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Thread
:
History of POC?
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06-19-2018, 03:31 PM
Darth Awgmon
Sith/Jedi Hybrid
Join Date: Feb 2009
Location: Middle TN
Posts: 3,197
Quote:
Originally Posted by
backhawkdown
What history do you think there is? ROC sales jumped the Joe brand from $33 million in 2008 to $100 million in 2009. Most of this was sales preceding the release of the movie, but as a result Hasbro invested heavily into the follow up toyline assuming the movie and toys would be a hit like Transformers. More budget for POC, based on ROC pre sales, equals more time to work on figures and better toys.
Clearly the only branding was to play off the ____ of Cobra format started with the movie’s subtitle The Rise of Cobra. Cobra had risen and now the Joes were pursuing them. But when the ROC toys flopped Hasbro dropped the branding and just released it under the G.I. Joe brand with no subtitle. Technically POC is just a fan description and isn’t actually part of the product branding.
Yeah, that's not right. It says Pursuit of Cobra on the cards and on the paper inserts that show the figures/toys in realistic diorama settings. And most of the other stuff you say is not necessarily fact, but informed speculation.
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