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Thread
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Paramount Explains Their New Movie Agreement With Hasbro & Snake Eyes Movie
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04-25-2018, 04:52 PM
PanzerKrake
Crimson Guard
Join Date: Nov 2017
Location: FL
Posts: 1,412
Toy line needs to pretty much ignore the old angry GI Joe fans who want nothing but old style of figures. They need to overhaul the toys that can attract a new crowd. Move to 6", get higher quality toys, make stuff that collectors will want and stop trying to please your old school fans who is sadly a dying market.
Now they did play with scale in the past, but the related media was also not very successful. Even if the toys are good, you still need the show/movie to well also for the line to have longevity.
A difficult thing though is keeping a toy line running, without constant media presence of a tv show, movies, etc, it's hard to keep toys coming. You release new GI Joe along with a new movie for a year or so, but once the hype is gone, you have a hard time releasing anymore toys as stores are busy stocking up on the new current hotness. Paramount wants to bring GI Joe back, they need not only a movie, but they need corresponding animation and other ventures to keep the franchise alive.
They need to evolve the franchise, take it new places, as the old fan base who is determined to have it never leave the 80's will not keep it alive.
Last edited by PanzerKrake; 04-25-2018 at
04:54 PM
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