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Thread
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Haslab Flagg Pricing Poll
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04-04-2018, 02:54 PM
Dake
Free Agent
Join Date: Mar 2008
Location: Houston
Posts: 1,082
Quote:
I seem to recall in the “Toys that Made Us” GI Joe Episode that Kirk Bozigian said they sold 400k units of the Mobat. That was the biggest toy in year one. Probably like a $17 price point. Just an antecdotal bit of info in regards to sales numbers.
Yeah. I always figured the normal items are in the tens of thousands at least. I'm sure the original Flagg though would have been done at a much smaller volume compared to a MOBAT (which also sold for multiple years).
Quote:
I would disagree on the margins statement. I don’t believe margins on this would be slim. I’m thinking like 50%. Why else would they do it except to make money. Like you said they are a business and not doing this out of the goodness of their hearts.
Maybe "slim" isn't the right word, but I'd be pretty surprised to see them making that much above cost. Unfortunately, it's always one of those things we can only broadly guess at. For example, looking at the price of something at regular retail and then when it drops to ROSS, we typically see a 50% difference there. One can safely assume the mainline retailer didn't take a loss to shuffle it down stream, and ROSS is also making money on their end. That would suggest Hasbro's profit is under the 25% mark on most items that go to normal retail.
This is the toy version of a manufacturer's Halo car. Chrysler didn't make much money on a Viper (and it even sold at a loss towards the end). But it drove sales towards other stuff. People walked into the dealer to gawk at a Viper, and drove away in a V6 Charger, or Town and Country. This is a similar situation where it's more about exposure within the community, and maybe even a direct answer to the detractors who say (and I admit to being guilty) that Hasbro has dropped the ball for Star Wars collectors.
This metaphor breaks down in that there isn't much on the market currently or announced to fill the Sail Barge with. But Feb of 2019 is a ways off. If Hasbro threw together a box set of Jabba's Barge passengers from existing tooling for a hundred bucks? I think a lot of folks would bite. I've noticed the Ebay prices on those figures has already started to rise.
Anyway, with all that in mind, I'd put this margin at less than 25%, and probably closer to 10%. Ultimately, even 1% of 4.5 million is a net positive and could go towards development costs of something else down the road (or offset the eventual buy-back of thousands of Constable Zuvios
).
This does point out the biggest hurdle for a Flagg to surmount: there's no Joe line otherwise. But, if they can manage to put out a good movie in a couple of years and reintroduce a successful mass-market Joe line, then I'd say the Flagg would stand a chance.
Last edited by Dake; 04-04-2018 at
06:10 PM
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