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HissTank Coverage Of Toy Fair 2018 Hasbro Investor Preview Event
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02-24-2018, 03:37 PM
Dreadnok Burton
Cobra Soldier
Join Date: Mar 2015
Location: Burton
Posts: 96
Quote:
Originally Posted by
Yojoe77
Yea, sadly the truth is they're a business and Joe isn't making them much money, so until it does, they'll just keep it off to the side
I think we have to look that many of the toys that Hasbro has put out besides the Black label are not making them the money they thought. I thin it has a lot to do with the fact they bought most of the competitors and they have no reason them to half ass the offerings. When you depend on movies to be the driving force for toys this is why we get 5 different Iron mans or Captain Americas in a toy line and why when you own GI Joe, Mask, ROM, Micro naughtsm, and the Kenner brands yet you sit on them so you can put out Marvel and Star Wars merch because it is easier.
Hasblow is being run as any company would that does not have to go up against multiple brands with new product to market instead they just buy up licenses and half ass the release. Joe failed because the depended on a live action movie that did not expand on the brand it really hurt it because everyone died so there goes action figures you can release and have the movie have a very small amount of new vehicles the real profit drivers. When GI Joe came out on the 80's we had toys to play with a line of toys and I know they did that with Rise of Cobra but the movie and casting was just bad and treated Joe like a bad joke.
Hasbro needs to learn how to sell toys again and it is by bringing new product to market through a re-brand or just a new line.
Dreadnok Burton
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