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G.I. Joe the Movie release date March 27, 2020
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01-23-2018, 12:16 PM
Stygian
Official know it all
Join Date: Oct 2007
Posts: 3,797
Quote:
Originally Posted by
Mainframe77
Excellent observation and question. I think GI Joe meant a lot to the Hassenfelds. Not sure if it means as much to current leadership outside of Derryl Depriest.
The story from TTTMU of how Joe was reinvented for the 80's was incredibly cool! The voice of reason who shut the whole thing down until they had a proper hook is something sorely needed infused into all legacy properties these days- TF, Star Wars, etc. You can't use nostalgia as your fuel indefinitely or eventually people will see the wizard behind the curtain and turn on you. There has to be something fresh and innovative about it and a willingness to take chances.
Oddly this sometimes doesn't happen until people give up all hope that whatever it is will even work as a movie, toy line, etc. Take Transformers in early 2000 when Steven Spielberg sought out Michael Bay to direct a feature film. Bay hated the idea at first and couldn't see a way to make a toy line important as a movie. That is until he took the germ of the concept and made it all his to great effect. The brand was still chugging along in the absence of a film, but it didn't have nearly enough rocket fuel to make anyone care prior to the films release. That is until 2007 when the first TF movie hit and inspired a whole new generation to care about TF... just like GI Joe did for me when the brand was reinvigorated in the 80's.
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