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Thread
:
Hasbro Determined To Revive The G. I. Joe Franchise
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08-11-2017, 08:15 PM
JediJones
Hisstank.Com General
Join Date: Jun 2008
Location: PA
Posts: 10,816
They finally put the X-Men in reasonable facsimiles of their comic costumes at the end of Apocalypse, so we'll see if that carries through into Dark Phoenix or not. Let's not forget that even inflation-adjusted, Deadpool is the highest-earning X-movie and had an incredibly faithful costume. How would a black leather clad Deadpool have gone over? Also don't forget the clueless execs delayed production of that movie forever and gave it a cut-rate $58 million budget, about what a Fifty Shades of Grey movie gets. So let's never pretend that the executives are "experts" who "know what they're doing."
Quote:
Originally Posted by
Steevy Maximus
Even Rise of Cobra, movie quality and designs aside, still stayed pretty collector friendly with an extensive cast of "just off screen" characters, top tier articulation and accessories with unique card art and stands.
You can't just dismiss the designs. They were incredibly boring and had no basis in the visual appearance of any past Joe toys, other than SE, SS, Baroness and to an extent Destro. Toys have to look appealing to sell. Doesn't matter how super-articulated the toy is and how good the packaging is if you're selling Jar Jar Binks and little orphan Ani.
Quote:
Originally Posted by
Steevy Maximus
I'm not even sure it is fair to even criticize Renegades THAT much given much of its promotional efforts and its own product line were side lined so that collectors could get Pursuit of Cobra.
Renagades were on the shelf next to 30th and sold much worse. There's just no way that lower detail CC, Firefly or Cobra Trooper could compete with the originals. Few Resolute figures were ever even put on retail store shelves to compete but the single figures released did sell well. The 7-packs seemed to have some of the best sell-through on BBTS of any of the 7-packs and then sold out in the blink of an eye at Ross. The 5-pack even seemed to sell pretty well, even though their colors were off-model.
Marvel movie figures are put out side-by-side to the comic figures, but they tend to sell just as well, because the designs actually look like HIGHER detail versions of the same costumes and characters. The "animated"-style Marvel figures are geared only to kids because collectors aren't interested in them. DC on the other hand had some success in the past with animated-style figures selling to collectors, because their cartoons appealed to adults so much and the animated designs were stylish. Renegades had a chunky, angular style which wasn't very visually appealing. Resolute had a much better style and those figures did sell like gangbusters.
So Resolute toy sales were an example of redesigning characters in ways that still appealed to longtime fans, just like the MCU movie figures. If Joe put out a movie with faithful costumes, and the movie figures looked like more real, or more detailed versions of the same classic Joe figures, then they would sell just like Resolute figures did and Marvel's movie figures do.
Last edited by JediJones; 08-11-2017 at
08:28 PM
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