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Thread
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How bad did rise of Cobra hurt the line
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08-06-2017, 08:55 PM
skinny
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Join Date: Jan 2011
Location: SD
Posts: 4,909
I think (opinion here) that Hollywood just sees
any
property as something they can try to make bank on. They treat it as a shell and shell only. The eighties are full of great properties but they want to just use the names to fill seats.
I remember a similar phenomenon with books.
A movie would come out and some hack writer was hired to novelize it while it was being made. It was treated as just another launching platform there as well.
When movies do treat the source material respectfully and smartly such as the director of Wonder Woman did, it will succeed because it was given serious thought, and not just a fly by night two second pitch.
It is rare but it does happen where the writers do latch onto the source material and treat it with kid gloves creating a new story but using what people loved about it in the first place
GIJOE Rise of Cobra was most likely greenlit finally when Transformers was seen as bankable.
No real thought went into making it.
It had a producer who knew nothing about the GIJOE ARAH team. He only knew the original GIJOE and kept asking which one was GIJOE. Finally a PA was brave enough to tell him what the movie he was producing was about.
Hama was brought on board and ignored, he picked his battles and won the only one that he could win, keeping Snake Eyes from talking.
They took a script that had been languishing in some desk drawer, modified it, and used the GIJOE name for their own ends. The script was revealed a long time ago in an issue of Toyfare, the entire Rex storyline was there, except Rex was Action Man.
Then Hasbro, did the same thing that was done with the Star Wars prequels. They flooded the retail market hoping the movie would succeed. I remember pegs overflowing with tons of figures, many of whom, like Helix and Flash, were not even in the movie.
Additional waves wound up in stores like Barnes and Noble Ross and TJ Maxx never even making it to big box retailers.
It made retailers very gun shy. Then Retaliation's delays created a timing nightmare for the release of product.
Product was out for a movie that had not hit theaters yet.
Most nonfans I talked to however, had very little recollection of GIJOE.
They know Duke, Cobra Commander, Baroness and Scarlett, Storm Shadow (maybe) and Snake Eyes.
Sometimes, ignorance is bliss.
__________________
Take a load off and watch some GIJOE videos.
https://www.youtube.com/channel/UCYF...fZnzjMATv1_JGg
That's the way the Pogo Ballistic Battle Ball bounces.
skinny
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