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Thread
: Lines/Colors/3D
Cardback design
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06-10-2015, 02:43 AM
poddie
Crimson Guard
Join Date: Nov 2007
Location: Oswego
Posts: 1,732
Quote:
Originally Posted by
backhawkdown
Rise of Cobra had great art and it didn't make the line sell like hot cakes. Cool art only helps sales if it compliments a toy concept that the consumer is interested in, it doesn't create interest in the toy.
There is nothing to indicate that this art, while great to fans like us, would drive toy sales with new consumers. You have a pre-existing interest in these characters and toys, therefore this art merely appeals to your pre-existing interest. That doesn't equate to the claim that it would drive interest where it doesn't already exist.
While I agree with your main point (that the concept has to appeal, not just the packaging)... I do feel that card art can definitely be an eye catcher and promote a certain level of interest. I know as a kid it was the artwork that often caught my attention first.
I also believe that RoC didn't actually have bad sales... they were just under expectations. I believe after Transformers and the huge shortages that followed the movie, expectations were VERY high and retailers ordered big. Too big. I feel that RoC gets a bum wrap... sales were quite good, but supply unfortunately outstripped demand.
Not saying Joe would be a success if it had nice art again, just that it would possibly help. I know at a minimum a lot of collectors had no interest in a Retaliation carded collection... many who typically are of the "buy 1 for opening, 1 for carded" persuasion didn't bother with the carded one. The packaging was simply horrible and amateurish... not just in its lack of artwork, but also the fonts and design.
poddie
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