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Thread
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Play With This Too Company Launch And Upcoming Kickstarter Campaign!
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09-24-2014, 05:08 PM
Ash Talon
Crimson Guard
Join Date: Jan 2008
Location: Los Angeles
Posts: 1,826
Certainly, there is a glass ceiling regarding collector-funded projects. However, there's a wide spectrum of fans and collectors across all different kinds of material. Marauder's KS was a large success for military figures. BFS's was a huge success for mythological/historical figures. 4Horsemen have their anthropomorphic animal line. There are 2 different scales. And plenty of material via different themes to cover. Certainly, there are all kinds of potential collectors who just haven't had any product aimed at them. I think a huge part of BFS's success was the fact that the material they're covering really hasn't been covered by mass market toylines. There are other themes such as the Old West, astronauts, medieval knights, fantasy knights (BFS 2 will cover some of this), police, fireman, endless historical eras, sports. Add in potential 4 and 6" varieties for that material, and you have a huge swath of potential collectors of customers. They just haven't been catered to previously. So to write all these potential lines and collectors as not being able to survive past a couple of years is a bit cynical.
I don't think BFS has the market corned either. Certainly, their KS was a success and hopefully, their product is as good as it looks. I think if other companies put on as polished (and there were some rough parts to the BFS campaign as well) a KS campaign, they'll succeed too. No more of this couple of sketches and 1 or 2 figures as the reward stuff. Show prototypes, some painted, and have good reward structure.
Again, plenty of different themes and 2 major scales for these different lines. Certainly, some companies/lines/campaigns will be more successful as others. However, not every line has to be raging $400k campaign to bring quality product to its audience.
BTW, it looks like only the Drone part of Astroblast transforms, so these aren't necessarily transforming toys. They sound line action figures. Only the accessory transforms.
Also, it sounds like Play With This Too (terrible name) is going to do contract work for existing properties. Potentially, Hasbro could grant them a license to produce some Marvel Legends compatible toys. This might be another step that major toy companies to license outside companies to design their product. Hasbro already does this with Gentle Giant. I imagine PWTT is trying to be something like Gentle Giant but strictly for action figures (and not statues).
Last edited by Ash Talon; 09-24-2014 at
05:12 PM
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