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Thread
:
modern era ending for movie?
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10-11-2008, 03:28 PM
gunslingercbr
Banned
Join Date: Sep 2007
Location: Monrovia, CA
Posts: 12,065
Quote:
Originally Posted by
DarthBrett
Okay, I am excited to hear what this next Q&A reveals now after DESTRO's comments! I will admit that I am not planning on buying any movie figures and probably not interested in the Resolute figures, either (although I am looking forward to the cartoon).
As for best selling Hasbro toys. Star Wars is always there biggest seller, hands down. True, GI Joe sells through quicker but they also put a lot less Joe product out on the shelves than they do Star Wars. It's like a baseball stat. Star Wars is that guy who plays every game and has over 600 at bats and hits 40 home runs. GI Joe is that guy who only played in 120 game, only has 400 at bats but hit at a better rate. In other words, GI Joe probably sells out at a higher percentage rate than Star Wars, but it's totals are nowhere near Star Wars or Transformers (for now).
and that is exactly my point. I never stated G.I. Joe isn't selling, just that the increased presence doesn't seem to have led to an increase in sales proportionally. of course G.I. Joe is selling well, that is why Hasbro is releasing these revision waves -- not because they expect us to buy the same figures over and over, but because they want these figures back on the shelves for those consumers who were not able to find them prior or weren't into the line last year. the fact that these figures aren't selling as rapidly seems to indicate that despite the presence on the shelves, those new consumers aren't coming to buy them. if true, than the Joe market isn't growing proportionally to the output.
that is why Hasbro wants to use the movie line to expand the market that isn't there for the 25th line, which is successful but hasn't reached the potential market size the movie line could. and if the movie line can be bigger than the 25th line, there is no need to run the 25th line concurrently.
the argument that it can only be one or the other, either selling the best or not selling at all, is flawed. clearly, G.I. Joe is somewhere in between, and Hasbro wants to see it grow. the 25th line probably isn't growing it to the extent the movie line can.
gunslingercbr
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