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Thread
:
Hasbro's G.I. JOE Q&A Round Three 2008
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07-25-2008, 08:01 AM
Chris L
Cobra Viper
Join Date: Mar 2008
Location: Sigh...back in Delaware. (The South Carolina of the Mid West)
Posts: 267
Quote:
Originally Posted by
Agent-GHQ
The marketing staff also stated that Hasbro does not want figures to end up like "BUzzer" and "scarlett."
This sounds like a marketing issue and NOT a production issue. Clearly Hasbro is not meeting demand, but they do have stinkers that sit on the pegs. That is Hasbro's fault for making the stinkers, overpacking them, or not selling them in a better format.
We all know that there would be an "uprising" if Hasbro didn't make Buzzor or Scarlet by now, but I think the best solution is to better identify potential stinkers. I feel as if any one of us could tell them which figures are probably going to sit on the pegs. Even so, they should package these stinkers into 2 packs or even 3 packs. A Drednoks 3 pack would have sold through completely in my opinion. And had they not placed Scarlett in the 5 pack or on single card and only introduced her in normal colors in the Hawk 2 pack, we probably wouldn't see those clogging up the shelves right now as well. It's an easy formula in my mind: Pack potential stinkers in with a hot figure on a two pack.
We can't unfairly hold Hasbro up to an expectation of perfection, but if the marketing team did indeed say what is quoted above, then they are the broken link in the chain, and not the production numbers.
Chris L
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