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Thread
:
Hasbro Transforms To Attract Movie Money: G.I. Joe Movie, Transformers 2
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10-21-2007, 12:49 PM
DESTRO
Overlord of Evil
Join Date: Apr 2000
Location: Philly
Posts: 11,489
Hasbro Inc have released the following press release through the Associated Press.
Hasbro transforms to attract movie money: G.I. Joe film, 'Transformers' TV show, sequel coming!
Quote:
A new Transformers animated series is scheduled for TV this spring, the Transformers movie DVD hit stores this week, and Hasbro is again working with DreamWorks-Paramount on a sequel, tentatively scheduled to be released in June 2009, Goldner said.
Also in development for a tentative 2009 release is a G.I. Joe movie, based on the 1980s comic books and animation series and pitting the G.I. Joe team against the evil forces of Cobra, Goldner said. Stephen Sommers, of ''The Mummy'' movies, signed up to direct, along with Stuart Beattie, who wrote the first ''Pirates of the Caribbean'' movie.
As with the Transformers movies, Hasbro would not share significantly in the box office, Goldner said. The company said it will make new toys based on the G.I. Joe movie, but would not give details.
Silver said he was excited to see how Hasbro updates the toy line.
''I'm sure G.I. Joe's going to have a lot of cool accessories,'' he said.
Sean McGowan, an analyst with Wedbush Morgan Securities, said Hasbro is right to avoid the risk of a box office bomb but should be sharing more directly in the success of a movie based on its properties. He said Hasbro has the right idea in an agreement reached this year with Electronic Arts Inc.
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