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Thread
:
ROC was the last attempt to create a SW-like action figure line on a massive scale
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12-03-2009, 04:40 PM
cobralalalala!
Cobra puppet therapist
Join Date: May 2009
Location: Area 51, Nevada
Posts: 10,127
Well, the premise of this thread is that RoC was the LAST attempt to produce and market a large scale action figure line, and this I must disagree with. None of us can know what the next phenomenon will be, and whatever that is, you can be sure that supply will follow demand.
I will say that in the present market enviornment, with studios trying to turn every film into a toyline, the action figure market is highly saturated with toys lines that are fighting for a market share. This makes it harder for one line to stand out among the crowd. However, like I said, when the next phenomenon comes along, it will sweep aside all of the competition and whatever company owns the rights to it will be sure to capitolize on it (unless they completely drop the ball, which can happen).
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Last edited by cobralalalala!; 12-03-2009 at
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